Ch. 7 - Business Marketing

The sellers of Proactive do not engage heavily in business marketing. As we already know, proactiv products are mostly used for consumption purposes only and so they are consumer products. Proactiv is not quite a business product. It is available in a in few stores and malls around the country in small packs, but they themselves are responsible for their own marketing and making the product accessible to consumers(retailing). The consumer demand for Proactiv far exceeds the demand in the business market. That is why it is hard to come across any Proactiv product in large quantities except online and at kiosks/vending machines.

 Customers buying the solution online is more profitable for the business, that is another reason why it is mainly accessible online. The products are sold on a subscription basis. Basically, a customer signs up for the service and every three months a refill is sent to your address and you are directly charged on your choice of payment. This way consumers/customers are more likely to re-buy the product rather than if they have to go and get it from a store somewhere.