Ch. 17 - Personal Selling and Sales Management 

It is quite uncommon for customers to come face-to-face with sales representatives of Proactiv solution during the buying process. As mentioned in previous posts, Proactiv is mainly sold online, via telephone order or at kiosks. A limited amount of the solution is also carried in certain stores around the country. All of these methods of purchase are carried out using self service. Personal selling is all about getting to know your customers which in turn allows you to perfectly customize an approach needed in getting the customer to buy a  product/service. A salesperson should also be able to show how the product can be beneficial to the consumer. The sellers of Proactiv have a rather unique and advanced way of conducting personal selling. The infomercials/advertising shown on T.V are very informative and actually give detailed explanations and demonstrations on how to use the solution. Also when a prospective or returning buyer logs on to their website, an online sales representative can be reached at anytime via a live chat. They are real life people behind computers attending to online shoppers needs by answering any questions or addressing concerns that the customers may have.  Customer service can also be reached at anytime of the day by dialing an 800 toll free number. These methods communicating with customers is now very common and as Technology is becoming more and more advanced, consumers are becoming heavily dependent on the net for shopping needs. It is very important for companies like Proactiv to follow course and take advantage of growing trends.