Proactiv solution is a brand of acne treatment and skin-care products developed by two dermatologists Drs. Katie Rodan and Kathy Fields in 1995 and is distributed by Guthy-Rekner a direct marketing company. Proactiv's original and primary product is a three-step acne treatment kit. The kit includes a cleanser, toner and repairing treatment that contain benzoyl peroxide and glycolic acid as their active ingredient. After 20 years of successful business and after selling other varieties of the product in Gentle formula and Extra Strength, Proactiv has now reformulated a new 3-step acne treatment system by the name of Proactiv+ to help achieve their mission - "healthy, beautiful skin for all". This treatment clears acne and prevents future breakouts.The new formula has complexion-conscious skincare benefits by using exclusive Smart Target™ Technology designed to deliver 50% more acne-killing benzoyl peroxide directly into the pore-where acne starts . Proactiv has other skin-care products sold under its brand name such as face masks, body washes, deep cleansing brushes, dark spot serums and X Out™ a one-step Wash-In Treatment designed for teens. Proactiv is sold on a subscript basis and as of 2007, worldwide sales of Proactiv were $850 million annually, 70 percent of which were in the US. Proactiv can be purchased outside of retail stores, as of 2010, 60 percent of Proactiv orders were placed online.It is also sold through a toll-free telephone number, in mall outlets, in vending machines and in certain boutiques.
"With Proactiv+, our goal is to give
everyone the clear skin we all deserve plus
the healthy, glowing, radiant complexion
we all want."- Drs. Rodan and Fields
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